amex membership rewards: rewards that actually reward

credit card rewards programs in australia are always a major let down. you redeem 2 years worth of points for a lousy electric tea kettle. amex wanted to show millennials that with membership rewards, it’s rewards that actually reward.

we also had an email marketing campaign and incorporated the campaign into the Amex Rewards homepage.

“I worked with Andrew as the Creative Director at Dentsu Sydney on the Amex Membership Rewards campaign. Amex was a notoriously tough client for our agency, but Andrew did a great job knocking all the necessary pieces out, from conceptual stages to scripting, overseeing the production of a tvc and radio campaign, all the way down the funnel to webpage integration and email. I would have taken him with me as my creative partner at my next gig if Australian advertising agency hiring budgets would have allowed.”

- Nicole Binikos, Creative Director